Long Beach Tourism | Loren Simpson Personal brand
Logo Design, Visual Brand Identity , Website Landing Page, & Stationery
A former celebrity stylist, Loren A. Simpson is an accomplished professional with a well-rounded understanding of the digital landscape and a passion for Long Beach, travel, and branding. As Simpson was starting her own marketing consulting company, she needed a brand to match her style and her desired industry of tourism in Long Beach, CA.
Goal & Design Solution
As the language of her brand, I wanted to create something that was classy, professional, trendy yet timeless, and that was reminiscent of Long Beach.
Create a Logo
Website Landing Page
Business Card
Social Media Style Guide
Letterhead
Pamphlet
Inspired by the landscape of Long Beach, variants of ocean blues were very important. Then vibrant pink, yellow, and orange were chosen as accents to support a lively city such as Long Beach.
For the typography, I went with the main title font is called “Elephant,” the dramatic thick and thin serifs give for a classy look, to fit Simpson’s personality. The subtitle sans serif typeface “Champagne and Limousines” was added for contrast, and to deepen the elegant look. The body font is for functionality, so we chose “Cambria” as it is accessible to most website software and documents.